BACK TO CAMPUS

BACK TO CAMPUS

Papier’s autumn 2023 campaign targets gen-z going back to college. With a particular target on the US market, we shot on location in New York and cast real students. The campaign embodies the delight of being who you really are and having stationery to reflect your personal style.

Shot on location at Brooklyn College, NY by Morgane Bigault & Arik Morgan

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Art direction & production: Chloe Hernández

Creative direction & production: James Mackenzie

Photography: Morgane Bigualt

Videography: Arik Morgan

H&MU: Isaac Davidson

Graphic design: Papier in-house team led by Paige Lidbury

Copy: Papier in-house team led by Jennie Watson