SPRING ENERGY

SPRING ENERGY

Papier Spring 2024 campaign. The seasonal idea of ‘spring cleaning’ invited us to be playful with styling and model direction - bringing more action into the poses and positioning of product. Vivid stationery designs informed the colour of set and styling.

Shot by Morgane Bigault.

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Art direction & production: Chloe Hernández

Creative direction: Lucía Aranguren

Photography & videography: Morgane Bigualt

Lighting assist & digi op: James Bryant

H&MU: Katie Downer

Graphic design: Papier in-house team led by Paige Lidbury

Copy: Papier in-house team led by Jennie Watson