SUMMER: PLANNED.

Papier’s Summer ‘24 campaign focuses on planning ahead so the customer can switch off for summer.

Shot on location in Catalonia, Spain by Morgane Bigault.

Art direction & production: Chloe Hernández

Creative direction: Lucía Aranguren

Photography & videography: Morgane Bigualt

Lighting assist & digi op: James Bryant

Graphic design: Papier in-house team led by Paige Lidbury

Copy: Papier in-house team led by Jennie Watson