MOTHER'S DAY
MOTHER'S DAY
For Papier’s 2024 Mother’s Day campaign, we shot real mother-daughter duo Erika & Anna. We interviewed them for Papier’s online magazine, and the creative direction for the shoot was based on the behind-the-scenes moments that captured their genuine connection and the fun of gifting each other.
Shot by Morgane Bigault & Arik Morgan
Art direction & production: Chloe Hernández
Creative direction: Lucía Aranguren
Photography: Morgane Bigualt
Videography: Arik Morgan
Lighting assist & digi op: James Bryant
Fashion styling: Bryony Hatrick
H&MU: Katie Downer
Graphic design: Papier in-house team, led by Paige Lidbury
Copy: Papier in-house team, led by Jennie Watson