WELLNESS, YOUR WAY

WELLNESS, YOUR WAY

Papier’s January 2024 campaign & launch of a refreshed wellness journal & new sleep journal. Here, we are inviting customers to write wellbeing into every day, in a way which makes them feel good.

Shot by Morgane Bigault & Arik Morgan

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Art direction & production: Chloe Hernández

Creative direction: Lucía Aranguren & James Mackenzie

Photography: Morgane Bigault

Videography: Arik Morgan

Lighting assist & digi op: James Bryant

H&MU: Katie Downer

Graphic design: Papier in-house team, led by Paige Lidbury

Copy: Papier in-house team, led by Jennie Watson