WELLNESS, YOUR WAY
WELLNESS, YOUR WAY
Papier’s January 2024 campaign & launch of a refreshed wellness journal & new sleep journal. Here, we are inviting customers to write wellbeing into every day, in a way which makes them feel good.
Shot by Morgane Bigault & Arik Morgan
Art direction & production: Chloe Hernández
Creative direction: Lucía Aranguren & James Mackenzie
Photography: Morgane Bigault
Videography: Arik Morgan
Lighting assist & digi op: James Bryant
H&MU: Katie Downer
Graphic design: Papier in-house team, led by Paige Lidbury
Copy: Papier in-house team, led by Jennie Watson